Luis Merces
About
From an early age, music and creativity shaped my world: I began formal study with the Banda do Comércio e Indústria before entering the conservatory and later training in composition under Luís Soldado and Daniel Schvetz at the National Conservatory.
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Shaped in art,
Focused on Tech!
From music to tech
Over time, my passion for music branched into broader creative and technical pursuits. Today I lead Merces Web, a digital studio delivering web design, SEO, local marketing, content strategy, and analytics services across Portugal and for international clients.
What Clients Say About Me
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
Ana Rodrigues
Ana Rodrigues Estética e Bem Estar
What I Do Best
At Merces Web, I combine artistic sensibility with data-driven discipline. My core services include:
- Web Design & Development — from concept to launch. I build responsive, conversion-focused websites, with the capability to deliver a functional site within 24 hours when needed (for clients like STS Studio, Lígia Simões Cabeleireiro, and Ana Rodrigues Estética e Bem Estar).
- SEO & Content Strategy — technical optimization, keyword research, on-page structure, and content planning to improve organic rankings.
- Local Marketing & Google My Business — setting up, optimizing, and managing GMB listings for clients like STS Studio, Lígia Simões, and Águia Douro (Lisbon and Sacavém).
- Analytics & Optimization — measuring performance, iterating, and refining for better conversion and ROI.
Across these, I focus not just on aesthetics but on results: more visibility, higher traffic, and tangible business growth.
Why Clients Choose Me
I work best with small businesses, entrepreneurs, and professionals who want a dependable partner — not a faceless agency — to translate their mission into a polished digital presence.
How I Work
Throughout, I remain collaborative and flexible. You stay involved; I take responsibility.
Discovery & Strategy
We define goals, audience, tone, and key metrics first.
Design & Development
I build the site structure and visuals while integrating SEO from the ground up.
Content & Optimization
Text, imagery, metadata, GMB profiles, internal linking.
Launch & Monitor
I deploy the site, track performance, and iterate based on real data.
Merces Web
Other Capabilities
Beyond core web and SEO services, I also offer: